(Southern Company)

	SO latest price $43.7559 (-0.63%) ($43.7127 - $44.2663) on Mon. Mar. 28, 2016.
	Trend Analysis and Forecast
Average Daily Percentage Swing	0.92% (three month average)
RSI	79
Latest Price	$43.7559(-0.63%)
Stocks Behave Similarly	Similar Stock List
Daily Trend	SO declines -0.1% a day on average for past five trading days.
Weekly Trend	SO advances 1.1% a week on average for past two weeks.
Market Behavior	Normal for large cap. Normal for small cap.
Correlated ETFs	Broad market will support SO advance at 0% a week (0% probability)   XLU(82%)    SDY(62%)    XLRE(61%)    XLP(60%)    IWD(56%)
Factors Impacting SO price	SO will decline at least -0.46% in a week (0% probabilities).   VIXM(-10%)    UUP(-10%)    SPLV(-10%)    DIA(-9%)    TLT(-6%)
Relative Volatility	(options are extremely cheap)
Market Trend Strength	-0.46% (StdDev 0.92%)
Hourly BBV	0 ()
Intraday Trend	-0.5%

5 Day Moving Average	$43.76(-0.01%)
10 Day Moving Average	$43.73(0.06%)
20 Day Moving Average	$43(1.76%)
To recent high	-0.6%
To recent low	10.1%
Market Cap	$46.212b

The Southern Co. is a holding company, which engages in the sale of electricity. It operates through the following segments: Traditional Electric Operating Companies, Southern Power and Southern Company Gas. The Traditional Electric Operating Companies segment refers to vertically integrated utilities that own generation, transmission and distribution facilities, and supplies electric services in the states of Alabama, Georgia, Florida, and Mississippi. The Southern Power segment constructs, acquires, owns, and manages generation assets such as renewable energy projects and sells electricity in the wholesale market. The Southern Company Gas segment distributes natural gas through natural gas distribution facilities in the states of Illinois, Georgia, Virginia, New Jersey, Florida, Tennessee, and Maryland. The company was founded on November 9, 1945 and is headquartered in Atlanta, GA.

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